eMetrics: Scanning Visitors
September 29, 2007
A few days ago I wrote about eMetrics and promised to explain them more in depth with a series of articles. To understand the nature of your website you first have to understand that there are two types of traffic that come to a website. Scanning Visitors are visitors that read through the content on your site and leave. Committed Visitors, on the other hand are interested in what your website talks about and they in some cases return again and again to your website. In understanding the relationship between scanning and committed visitors you can begin to see the shortcomings of your website.
There are 3 standard calculations that determine the eMetrics for scanning visitors that include Scanning Visitor Share, Scanning Visitor Index and Scanning Visitor Volume.
The Scanning Visitor Share is calculated in the following way…
Scanning Visitor Share = Number of one minute visits / Total number of visits
This is useful if you want to find out how many people are accessing your website, scanning your web pages and then leaving within about one minute.
The Scanning Visitor Index is calculated in the following way…
Scanning Visitor Index = Number of page views in one minute visits / number of one minute visits
This index is used to show where potential problems may exist with your website with respect to navigation and usability issues.
The Scanning Visitor Volume is calculated in the following way…
Scanning Visit Volume = Number of page views in one minute visits / Number of Page Views
This calculation is used to show just how many people that access your site are scanning your website and then leaving.
In the next article I will write about Committed Visitors and how they are viewed using eMetrics. Keep on analyzing until then,
Luc
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