ThinData White Paper: What Everyone Should Know About Email Marketing
July 6, 2007
I was reading a great white paper released by ThinData, a company focused on email marketing and educating people (marketers) about the email marketing sector. This white paper talks about 5 challenges faced by people marketing using email marketing as a medium which include…
- Making sure email can be authenticated
- Maintaining a good email reputation
- Preventing being labeled as a “spammer” by recipients
- Preventing being labeled as a “spammer” by Third-Party Software
- Configuring Email Servers to Meet Industry Standards
Most people, marketers included, don’t think about these sorts of issues when it comes to sending emails to customers, tracking and analyzing the effectiveness of an email marketing campaign. Feel free to download the white paper in question; it’s free as long as you don’t mind giving some personal information to get a copy 
Luc
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[…] week I wrote about ThinData’s white paper on their Marketer’s Guide to Successful Email Delivery. Carrying on with the topic of email marketing one common question comes up “How do you define a […]